Moz To Update Proprietary Page Authority Metric to Better Predict Ranking Ability

SEATTLE–()–Moz, Inc., the leader in search engine optimization technology, today announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s strength and ranking potential. The newest iteration, Page Authority…

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