Search engine optimization, aka SEO, plays a vital role in today’s online world, especially if it’s about running a business online that we’re talking about. SEO is what makes sure that Google and other search engines find your business website more appealing. When your customers and clients try to find any of the products or services on the internet, it’s SEO that determines whether they’re going to find you offering the same. However, Google is continually changing things… Source link
Read More »Marketing Tips for AV Integrators: Search Engine Optimization
The economic slowdown resulting from the coronavirus pandemic has made low-cost marketing options more important than ever before. Integrators need new business but have less marketing budget to spend these days. One of the most important marketing tactics a company can employ is also one that often flies below the radar – search engine optimization (SEO). The term SEO refers to enhancements you make to your website so it appears in organic (unpaid) Google and other search engine… Source link
Read More »An Introduction to Search Engine Optimization Basics
At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. To get that visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your website. While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of… Source link
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