PR Manager at Exquisite Air Charter. He leads relationships with the media and content creation for the L.A.-based private jet company. getty I think about search engine optimization (SEO) and public relations (PR) as two siblings living under the same roof but following separate paths and taking different decisions along the road. One loves order, planning and following the rules and craves science (SEO), while the other is easygoing and artistic and lives in the moment (PR). Two… Source link
Read More »As SEO changes, so do the tools that serve practitioners
Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links”… Source link
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