Toyota GR86 Name Changed Partly Because It Was Too Hard to Find on Google

Toyota GR86 Name Changed Partly Because It Was Too Hard to Find on Google

Remember when Toyota’s two-door, boxer-engined sports car was just called the 86? Those were simpler times, right after Scion flamed out and the FR-S name went with it. For 2022, though, the car company attached its Gazoo Racing prefix to the model, officially making it the Toyota GR 86. That added space between the letters and numbers caused a problem with hashtags and search engine optimization, known in the biz as SEO. Because of that, it’s gotta go.

Toyota is officially changing the…


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