What Retailers Need to Understand About the Online Apparel Shopper

What Retailers Need to Understand About the Online Apparel Shopper

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping.

A new report from Sense360 by Medallia uncovered emerging differences between online and in-store shoppers. Understanding these distinctions can help retailers win…


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