Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO.
I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.”
As I began to learn and discuss my findings with him, he explained that his website had disappeared entirely from Google’s SERPs.
The company he had been paying…
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