To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority.
“The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.”
Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of project managers, specialists, and link…
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