‘Tis the season to peer into our crystal balls and extend what we know about Google and search engine optimization (SEO) in 2022 into 2023. These four trends in SEO are hot today and will only continue to gain importance in the coming year.
1. Meaningful Media
Google’s MUM algorithm update — that’s the Multitask Unified Model to you and me — can already extract meaning from text and images. Google can understand text in images and process the visual content to know what…
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