PHOTO:
Clark Young
SEO is about optimizing websites for machines: search engines. But search engines serve human beings. And some of those human beings are your customers. Improving your SEO can, in turn, improve your customer experience.
However, much like customers, search engines are fickle. They use a number of factors to determine how to rank sites for certain terms. And what one user sees may not be the same set of results another does, depending on their individual search…
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