Your website is often the first and most important point of contact with prospective customers or clients. They look to your website for a take on your brand, insights about your products and services, and how to take the next steps. You should be measuring traffic to your site and metrics like a click-through rate or bounce rate on a regular basis so that you can understand how much time visitors spend on your site and where you might be losing them in the sales journey.
But what if you…
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