Every year, search engine optimization (SEO) experts release their own brand of do-this-or-die posts in which webmasters are warned about changes that are a-brewin’ in the Googlesphere that might negatively impact their rankings unless they make certain necessary/crucial site updates.
In our experience, most of these prophecies turn out to be…well…exaggerated.
Don’t get us wrong, Google’s Core updates should probably not be ignored. But if you’re a web…
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