By now, pretty much every accounting firm has come to understand the value of optimizing the content on its own web pages to maximize its placement in the search results of potential clients. This form of search engine optimization, known as “on-page SEO,” has been baked into web page redesigns and marketing/communications strategies for years.
“Off-page SEO,” on the other hand, can be more challenging to generate but substantially more rewarding when it comes to improving the search engine…
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