Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter.
Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability.
There are roughly 50 billion webpages on 1.93 billion websites on the internet. This is far too many for any human team to explore, so these bots, also called spiders, perform a significant role.
These bots…
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