Videos are an organic search opportunity. They can appear in Google’s video carousels and improve the rankings of a page when embedded.
Here’s how to optimize on-site videos.
On-site Video SEO
1. Ensure relevancy. A video should contribute to the page’s purpose. Don’t add videos solely for search engine optimization. Put visitors first. Relevant, helpful videos drive engagement and send positive signals to Google.
Keyword research, the foundation of all SEO, applies to…
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