Simply creating a mobile app and putting it up on the app store is not enough. Just like any website needs optimization to appear for search results, the same way you need to perform a little something called ASO or app store optimization.
By MIKE KHOREV
Many describe the process of ASO as SEO for apps. This is true to some degree but the practices for the two vary significantly.
In this post, we look at why apps need SEO and how they can benefit from it.
Search engine optimization is…
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