Customers are increasingly buying products on the Internet or researching businesses online before buying. According to a Pew Research study, about 80 percent of Americans say they shop online. E-retail sales globally surpassed $5.2 trillion in 2021, and forecasters say that one-quarter of sales globally will be made online by 2026.
Even those who don’t buy things online will use the Internet to research companies before making an in-store purchase. Indeed, more than half of all consumers…
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