Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads.
In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy.
1. Create a list of terms you believe prospects are searching
Before you start doing any…
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