Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask?
Success in organic search can be elusive. It’s often hard to measure. Other digital marketing channels produce more data for tracking and forecasting. With search engine optimization, however, we frequently guess. We run tests. We experiment.
I’ve been…
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