For plaintiffs firms and small firms in particular, a keen awareness of search-engine optimization practices is critical to success.
If a motion were filed containing the term “truck injury attorney” where the term “truck injury attorneys” should have been, for example, the editing oversight would be regrettable, but likely benign.
But the world looks different to search engine algorithms, and on Google, a missing letter can make a world of difference to a law firm looking for…
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