Businesses are overlooking search engines as a major customer communication channel and, as a result, are putting their post-pandemic recovery at risk, a new report from Yext argues.
Yext, an AI search company, recently surveyed 200 UK marketers and decision-makers to discover how they engage with customers. While almost all (85 percent) chose their website as one of the two most important communication channels, just 12 percent selected ‘search engine listings’.
Search engines (namely…
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