Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website revenue on a last-click basis, according to an analysis by Wolfgang Digital.
This phenomenal return, combined…
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