Content Marketing in a World of Creators

An audience of content-consuming subscribers can grown an ecommerce business. But in a world of content creators, engaging that audience is increasingly competitive.

Sales channels for online merchants typically include Google Ads, search engine optimization, email, and social media. Each relies on putting a message in front of prospects.

The PESO Model

The paid, earned, shared, and owned (PESO) model is one way to consider the various audiences a business may engage through…


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