The topic of search engine optimization (SEO) is often met with skepticism from veterinary practitioners. It isn’t difficult to see why. SEO is frequently leveraged as a buzzword instead of a rigorously explored topic with established first principles. The topic can seem dense and unapproachable, but it doesn’t have to be. SEO should fit into your broader marketing strategy. We’ll start with the story of how SEO was developed, why it exists, and what you need to know about it to help…
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