Don’t Use The Same SEO Playbook As Your Competitors. Use These 3 SEO Tactics Instead.

Don’t Use The Same SEO Playbook As Your Competitors. Use These 3 SEO Tactics Instead.

Opinions expressed by Entrepreneur contributors are their own.

Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status: Canva, MailChimp — and the list goes on.

SEO is a channel where software companies can capture demand and convert that demand into paying customers. But most tech companies today are repeating the same SEO playbook as all of their competitors: regurgitate top of the funnel, basic information to get…


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