Editorial Newsletters Are the New Blogs

Editorial newsletters are having a moment. For content marketers, this apparent renaissance may be an opportunity to engage an audience and attract subscribers.

The creator economy has produced several email newsletter stars, including Packy McCormick and Sahil Bloom. These creators and others — podcasters, social media-ites — have strong connections with their readers, some of whom even pay to subscribe.

Creator newsletters differ from what one might get from a publisher…

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