Link building used to be a core component of search engine optimization because of the fact that this is the sort of thing that could potentially end up making a website seem more legitimate to web crawlers. In spite of the fact that this is the case, it seems that Google is going in a bit of a different direction when it comes to giving a website a ranking on its SERP. It turns out that Google will not be giving an abundance of links the same level of credence as before.
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