If your local search presence has dipped since the tail-end of 2021, you may be experiencing the ill effects of an algorithm update. Nicknamed the ‘vicinity update’, it appeared to place greater emphasis on business locations, having a major impact on local listings. Here Kerry Dye, head of search engine optimization (small-to-medium business) at Vertical Leap shares what she’s learned about the vicinity update.
The November 2021 local search update
On December 16, the Google Search Central…
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