Kieran Reed, senior marketing manager at Australian-indie agency Alpha Digital says it is time for marketers to invest in brand above all else, to get the optimum results in SEO (search engine optimization).
SEO has always been about the position. Ranking one on page one of Google when someone types your keywords is the ultimate. A grail that soon became the only request and almost expectation from marketers. However, the world, along with search, has changed a lot in the past 18-24 months.
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