How ‘flying dress’ photos became so popular on social media

(CNN) — It seems tailor made for Instagram likes: bright blue sky, white walls and a ruby-colored dress swirling elegantly in the breeze.

These images, known as “flying dress” photos, started out on the picturesque Greek island of Santorini and have since become popular in other tourist spots like Dubai, Tulum and Italy.

While the pictures look like they could have been taken for a high fashion magazine, the photo shoots are relatively affordable and have become a more common offering on…


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