How scraping changed SEO | TechRadar

SEO has always stood as a unique endeavor. Not only are the participants pitted against one another as they wrestle for the first place of Search Engine Result Pages (SERPs), but, in nearly all cases, data-driven guesswork is the best tool they have.

Well, nowadays it might not be as much guesswork as it used to be. Since the advent of web scraping, SEOs have gained the ability to gather tons of data – something that is constantly being converted into the much-celebrated thing called…


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