No matter the industry, the first place most people go to look for the services they need and want are search engines like Google, Yahoo, and Bing. Consumers don’t have a clear understanding of how search results work. However, they’re most likely to click on the first results to appear in the Search Engine Results Page (SERP) as they believe it to be the most relevant option.
However, there are a defined number of places at the top of the results page. As the construction market becomes…
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