Trying to search-engine optimize your site can sometimes feel like reading a crystal ball. Every website owner wants to know what it takes to rank at the top of search results, but in spite of periodic communications by search companies and the best efforts of SEO experts, it’s always hard to tell exactly how it all works.
That’s because the algorithms search companies use to determine rank are complex, and they have only gotten more complex over time, as changes are layered on in an…
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