Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there’s a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate – and in some cases, may actually hurt…
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