Search engine optimization (SEO) is a long game. Improving your website to rank higher on search engine results pages helps you attract more traffic. Plus, it helps build a trustworthy reputation. But, some people want to take shortcuts by using what’s known as black hat SEO. If this happens, your business could pay the price.
What Is Black Hat SEO?
Black hat SEO is any activity that seeks to increase a website’s ranking and reputation by using methods that violate…
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