Karen Bussone: Get help with search engine goals | Columnists

1. Only a few small businesses do it. A very recent study put the number at 30%.

2. It’s virtually free at the entry level. Also, you can invest in webinars, books, and workshops to hone your skills, and any dollars spent in this effort can be worth hundreds, or maybe thousands, in advertising.

There are actually ways you can get started right now, as soon as you finish reading the paper. Make sure your website has a clear, logical layout. One that even a bot can understand! Including a…


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