Lessons from the Trenches: Is your website helping — or hurting — your business?

Lessons from the Trenches: Is your website helping — or hurting — your business?

When I was starting out in business in the ’70s I would tell a prospective new supplier to send me some of their literature to review. Now everyone just asks for a link to the supplier’s website and/or does a Google search on the company. When people look at your company’s website does it portray your company in the best possible light? Or, do you look like a dinosaur?

Here are a few things to ensure your website delivers maximum results:

  1. Does your site clearly…

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