Meltwater N : How to Write SEO Optimized Content

Let’s be honest: all that time, effort, and brainpower you put into content marketing for your brand are useless if no one sees it. Sure, you can always share your blogs on social media or with your email subscribers. But for many brands, the bread and butter of their business comes from search traffic. That’s where SEO content plays a huge role.

Search engine optimization, or SEO, is the practice of making your content easily understood by search…


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