Moving on from search engine optimization to search optimization

Moving on from search engine optimization to search optimization

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. 

Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. 

I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

Beyond Google: The reality of…


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