Online marketplaces, tech giants gain in Google search during COVID-19

Some familiar names and a couple of surprises pop up among the 10 e-commerce sites with the biggest pandemic growth in Google search performance.

According to a new measurement of e-commerce brands’ overall improvement in Google search visibility during 2020 from digital marketing analytics provider Searchmetrics, tech giant Apple ranked first in absolute Google search engine optimization (SEO) visibility increase. Following were Amazon (which straddles the line between tech giant and…


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