Search Engine Optimization in 2020: A Primer

If you’ve been pursuing other ventures for a while or otherwise haven’t kept up-to-date with the latest Internet developments, the key tenets of SEO have changed a great deal in the past decade.

Indeed, they change day-to-day as Google updates its algorithms, but in broad strokes, best practices for SEO firms follow this general outline.


At the most basic level, SEO is still about tailoring site content to search results. That means keywords–although it’s much less…

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