When it comes to understanding the importance of search engine optimization (SEO) to a business the pendulum swings from “ignore it completely” to “understand and chase every Google update”.
The truth, as usual, lies somewhere in the middle. Certainly a website that is structurally flawed, slow to load and fails to display properly on mobile devices is losing an important chunk of online business. Similarly, a website that is search engine optimized to the gills but then fails to understand…
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