You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should drive content decisions, or whether the content decision comes first and SEO follows. In other words, in terms of content decisions and SEO, which is the chicken and…
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