Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in online marketing without doing a proper job on your SEO.
Yes, search engine optimization is somewhat complicated, and the rules are made—and changed frequently—by Google, which still…
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