SeoProfy Founder: Study Competitors to Improve Rankings

SeoProfy Founder: Study Competitors to Improve Rankings

I asked Victor Karpenko, the CEO of Ukraine-based SeoProfy, to describe the common organic search mistakes of ecommerce merchants. Most are technical, he told me, adding, “You can answer 99% of any SEO question by looking at competing, high-ranking sites.”

To Karpenko, analyzing competitors is crucial SEO research. He should know. He founded SeoProfy in 2010 in Kyiv. It’s now a global search-engine-optimization leader with 200 employees, sophisticated internal tools, and a…


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