Should Your Business Spend Thousands of Dollars on a Strong Domain Name?

Opinions expressed by Entrepreneur contributors are their own.

Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up shelling out several thousand dollars — or even millions for the most lucrative opportunities.

Is this really worth the…


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