Stopping the Inadvertent Spread of Mis/Disinformation Through Digital Advertising Technology | Insights

The rise of technologies such as advertising technology (AdTech), especially search engine optimization (SEO) greatly benefits retailers and service providers in the virtual sphere. Just as an eye-catching billboard near a key intersection or an ad during prime-time TV and other forms of advertising were keys to success in years past, today’s marketers have learned to put their ads on popular social media sites, popular online games and other web vehicles in order to engage more…

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