Tag Archives: Content

By Kelly Whelan, Content Marketing Manager, Higher Logic As an association marketer, keeping a finger on the pulse of your industry is essentially a job requirement —and likely one you’re pretty good at. But while it’s OK to use background knowledge to brainstorm content ideas internally, you shouldn’t assume you know everything. Instead, shake off preconceptions by putting yourself in your members’ shoes. Figure out where they are: Are members… Source link

As artificial intelligence evolves, so too does its potential to help businesses improve their organic search rankings. Content is a key part of search engine optimization. Optimizing content is the process of ensuring it appeals to humans and search engine bots. The goal is for Google and other search engines to rank the content so that humans can discover it, engage with it, and eventually purchase goods and services because of it. Employing AI Artificial intelligence cannot… Source link

Brands are prioritizing content more than ever. For The Drum’s Content Marketing in Focus week, here Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and how it can be incorporated into a brand’s content strategy. Content marketing has seen significant growth as brands produce creative content strategies that drive traffic, leads and conversions, while also growing their brand in different countries, through different channels, on… Source link

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Running an online business is all about competition. You have to stand out from competitors with your prices, with your branding, and, most of all, with your search engine optimization (SEO). A great SEO strategy is how you’ll rein in organic… Source link

Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas. Then, if you want it to be found (and read) online, you’ll need to figure out your SEO keywords and phrases. And then you need to organize all your thoughts… Finally, at long last, you can sit in front of your computer and stare at the blank page. Writer’s block? Maybe a walk around… Source link

Google is now penalizing website content that’s written primarily to rank high in search engines, but isn’t helpful to users. Google has just rolled out its “helpful content” update, which, as the name implies, was launched to ensure people see more original, helpful content in their search results. Google says its systems will automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches. Their… Source link

Content marketing and its close cousin search engine optimization are the “pull” in many promotional plans. Articles, videos, and podcasts draw prospective customers to businesses, engaging them with helpful, informative, or entertaining content. In October 2022, your company’s content marketing might include articles about financial planning, holiday gift selection, Italian or Polish heritage, historical or celebrity birthdays, or celebrating Internet Day. What follows… Source link

Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past.  Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technology. That then leads me to what impact it will have on search engine optimization (SEO) techniques and methodologies in the future.  In the previous… Source link

Once you have chosen a niche, seek ways to practice your skills and acquire experience. Start a website or blog, publish content on third-party platforms, and work on small projects for startups, marketing agencies, or small businesses. A good starting point is to publish on Medium, Thrive Global, or LinkedIn. Later, you may include these pieces in your portfolio. Blogging can be a fantastic way to jump-start your career as a content writer. With this option, you’ll have… Source link

NEW YORK, NEW YORK, USA, September 8, 2022 /EINPresswire.com/ — Ronn Torossian, 5WPR Founder, says most companies and marketers these days can’t seem to agree on one what constitutes long form content, but in general, long from content is anything that’s over 1000 words long. Additionally, plenty of companies believe that investing in long form content isn’t worth the risk given the fact that audiences all over the world have started developing much shorter attention… Source link