Your Google ranking may sink if SEO leads to so-so content

Google is now penalizing website content that’s written primarily to rank high in search engines, but isn’t helpful to users.

Google has just rolled out its “helpful content” update, which, as the name implies, was launched to ensure people see more original, helpful content in their search results.

Google says its systems will automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches. Their…


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