Tag Archives: Steps

It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the course of history, but did any of them allow you to chat with your friend on the other side of the world in real-time Facebook Messenger? Or easily share photos of your sister’s birthday party with your cousins via Instagram? And none of them gave you the opportunity to interact with celebrities as Twitter… Source link

Opinions expressed by Entrepreneur contributors are their own. Content marketing is a crucial piece of any high-performing marketing strategy, but too many people set out to create content without first mapping out how it will bring the business results they need. I applaud anyone with a “just do it” mentality, but it literally pays to do a bit of planning before you begin. Just ask these five questions for every piece of content you make to create a profitable content… Source link

For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. However, before we dive into the nitty-gritty of SEO, I always recommend my clients perform a deep analysis of their client and consumer relationships. My company does this in three ways: Examine how and why individuals are discovering and… Source link

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability. There are roughly 50 billion webpages on 1.93 billion websites on the internet. This is far too many for any human team to explore, so these bots, also called spiders, perform a significant role. These bots… Source link

Videos are an organic search opportunity. They can appear in Google’s video carousels and improve the rankings of a page when embedded. Here’s how to optimize on-site videos. On-site Video SEO 1. Ensure relevancy. A video should contribute to the page’s purpose. Don’t add videos solely for search engine optimization. Put visitors first. Relevant, helpful videos drive engagement and send positive signals to Google. Keyword research, the foundation of all SEO, applies to… Source link

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There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a world where users start their search with Google, it is important to optimize your site so that they can find you. At a high-level SEO is a branch of legal marketing that includes many tactics to help you optimize your website for search engines, meaning to help you… Source link

The search engine optimization (SEO) process doesn’t end with keyword research. An important next step in the SEO strategy is to create a keyword map where you’ll choose relevant keywords for the most critical pages of your website. Keyword mapping will be the primary tool you’ll use to determine the keywords for which you’ll optimize the content on each page.  Follow these five steps to quickly begin mapping keywords to each page of your site.  1. Gather All the URLs… Source link

Today’s customers have more options than ever when it comes to online shopping, which is why marketing your e-commerce business can sometimes feel like shouting into the void. It can be even more difficult if you’re adapting brick-and-mortar retail campaigns to the online realm. A strong digital marketing strategy is key to increasing your online sales. But putting this into practice can be difficult, especially if you’re not used to marketing via e-commerce channels. From using outsourcing… Source link