For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise.
Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO.
However, before we dive into the nitty-gritty of SEO, I always recommend my clients perform a deep analysis of their client and consumer relationships.
My company does this in three ways:
- Examine how and why individuals are discovering and…
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